FCA recruits Nike marketing expert to revive Maserati sales

Grasso brings brand expertise to Maserati where FCA is carrying out an "aggressive focus" on distribution and marketing.

July 04, 2019 07:42 AM

In an effort to revive its flagging Maserati brand, Fiat Chrysler Automobiles has recruited Davide Grasso, former CEO of Nike's Converse sports-shoe brand, as chief operating officer for the luxury-car unit.

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