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Executives

Former Lexus exec to lead Zeekr's European expansion

Spiros Fotinos Toyota Lexus Zeekr
“You cannot play in the European premium pond if you are not able to lure at least a small portion of the 75 percent of German customers who will convert from diesels to electric cars,” Spiros Fotinos, Zeekr’s European CEO, said.
R
By:
Reuters
April 14, 2023 03:23 PM

SHANGHAI -- China's Zeekr brand has hired a former Lexus executive to helm its operations in Europe, as the electric-vehicle maker owned by Geely plans to enter the market later this year.

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