Executives

Mini gets new Europe boss ahead of electric shift

Mini Ulrike von Mirbach 2022
Ulrike Von Mirbach is also overseeing BMW and Mini’s shift to a direct sales agency model in Europe, a role she will continue to hold. (BENJAMIN-OLSZEWSKI)
July 26, 2022 04:18 PM

BMW Group has promoted the former head of Mini Germany, Ulrike von Mirbach, to help lead the brand toward electrification as head of its Europe region.

Staying current is easy with newsletters delivered straight to your inbox.