PARIS -- Renault Group named Laurent Rossi, a former Google executive, as CEO of Alpine. He replaces Cyril Abiteboul, the managing director of Renault’s Formula One team, who was also temporarily overseeing the Alpine car brand.
At Alpine, Rossi will be in charge of the sports car brand and Renault’s racing efforts, including endurance racing and Formula One. Renault said last year that it was rebranding its racing teams as Alpine.
Rossi, 45, started his career at Renault in 2000 in the mechanical engineering department. He left Renault in 2009 to join Boston Consulting Group, where he worked in New York as an automotive expert.
In 2012 Rossi joined Google, where he led an effort to develop business relationships with accounts in the automotive industry. He returned to Renault in 2018 as director of strategy and business development for the group.