Minto is currently vice president financial planning and analysis at Renault, a position he has held since 2017.
In his new role, Minto will help create the Dacia-Lada business unit’s strategic plan, Renault said Monday in a news release.
As detailed in de Meo’s Renaulution turnaround plan, most Dacia and Lada models will move to the Renault-Nissan Alliance’s CMF-B platform by 2025, creating potential annual sales of nearly 1 million units on the architecture. Renault is also seeking new markets for the brands.
De Meo is also moving Dacia into the higher-margin compact segment, from exclusively small cars. The first joint Dacia-Lada vehicle will be a compact SUV due to be launched by 2025.
Russia’s invasion of Ukraine has complicated Renault’s strategy for Lada. Renault holds 68 percent of AvtoVAZ, the parent company of Lada, with the rest held by Russian interests. Lada is the market leader in Russia with a 23 percent share in 2021.
Minto studied at the University of St. Andrews in Scotland, and began his career with Renault Group UK in 1997.
He then held various finance-related positions before being named CFO of Renault-Nissan Portugal in 2006. In 2013, he was appointed CFO of the Renault Group's Asia-Pacific region.