Stellantis has appointed Bernard Loire, a Maserati executive, as head of sales for 25 markets in Europe, excluding Germany, the U.K., France, Italy and the Iberian Peninsula. He replaces Philippe Narbeburu, who becomes commercial director for Europe at the premium brand DS Automobiles.
Loire is currently chief commercial officer at Maserati. In his new position, he will report to Uwe Hochgeschurtz, chief operating officer for Stellantis’ enlarged Europe region. The five larger markets in Europe have their own sales directors.
Before joining Maserati in 2020, he was president and CEO at Mitsubishi Motors Europe, starting in 2018, and held executive positions at Nissan and Infiniti.