MUNICH -- BMW's Neue Klasse electric vehicle range will be at least as profitable as battery-powered cars already being sold by the automaker, CEO Oliver Zipse said at the IAA Mobility auto show in Munich.
The Neue Klasse, to be launched in 2025, is at the heart of the automaker's efforts to replicate past successes and catch up with EV pioneer Tesla, which is also staging a return to the IAA this year.
"We are very profitable with electric cars ... already today," Zipse told reporters, adding that the Neue Klasse - or New Class - would be "very profitable. We will ... definitely not be less profitable than today."