BERLIN -- Daimler CEO Ola Kallenius said he feels optimistic about this year's IAA auto show in Munich, where Mercedes-Benz is expected to unveil the full-electric EQE large premium sedan.
In an interview with Automotive News Europe, Kallenius said he is expecting a visitor-friendly, open-air event focused on celebrating the car and mobility.
He admitted the show would not match the scale of previous IAAs held in Frankfurt, but he praised the high quality of the Munich trade fair grounds.
"The show will not be as gigantic as during the old Frankfurt days, maybe it will be a little more 'bite sized,' but there will still be enough room for the brands to show off their latest and greatest products," he said.
- Read the full interview with Daimler CEO Ola Kallenius here.
The EQE will challenge models such as the Tesla Model S and Porsche Taycan. It will be built on Mercedes' Electric Vehicle Architecture (EVA), which debuted on the EQS. Mercedes is also expected to debut a new generation of its SL sports car at the Munich show.
The biennial IAA, organized by the VDA auto industry association, is Germany's biggest automotive showcase. It is held every two years and alternates with the Paris auto show, which was cancelled last year because of the pandemic.