Organizers of Germany's top auto show, the IAA, plan to stage digital and real world activities as the event continues to struggle to attract foreign automakers amid the COVID-19 pandemic.
Organizers of Germany's top auto show, the IAA, plan to stage digital and real world activities as the event continues to struggle to attract foreign automakers amid the COVID-19 pandemic.
In an exclusive interview, Toyota Motor North America CEO Ted Ogawa said that affordability can be helped by stretching some vehicle life cycles.