Munich Auto Show

Germany's IAA auto show to become hybrid virtual/real world event

Munich's trade fair grounds will be the venue for the IAA in September. (Messe München GmbH)
MK
By:
Michael Knauer
|
A
By:
Automobilwoche
February 01, 2021 07:01 AM

Organizers of Germany's top auto show, the IAA, plan to stage digital and real world activities as the event continues to struggle to attract foreign automakers amid the COVID-19 pandemic.

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