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Nissan goes full throttle on retail sales with revamped dealer compensation plan

Nissan is tying more dealer compensation to volume targets to drive retail sales.
Nissan is tying more dealer compensation to volume targets to drive retail sales. (DAVID PHILLIPS/AUTOMOTIVE NEWS)
UK
By:
Urvaksh Karkaria
May 06, 2025 02:19 PM

To help solve an intractable sales slump, Nissan is leaning into a controversial practice that ties dealer compensation to volume targets.

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