The owners of M1 Concourse are investing $30 million into a project that will transform a portion of the 87-acre site 31 miles north of Detroit in Pontiac into a multi-faceted game and entertainment venue.
The X Center will operate as a three-level interactive venue in 22,000 square feet of space. It would include simulators for auto racing, golf and shooting, along with a restaurant, electric-powered race cars, e-gaming stations, a motorsports-inspired experience and a meeting space.
The X Center, which will create 20 jobs, is slated to open in summer 2026, marking the first time M1 Concourse will be open to the public seven days a week.
M1 Concourse CEO Paul Zlotoff said the X stands for experience, which is what the owners are bringing to the 87-acre motorsports campus.
“And that’s exactly what we’re creating,” Zlotoff said in a news release. “The X Center will transform the way people visit us here at M1 Concourse, with more ways than ever to be immersed in motorsports and automotive culture. New additions will help to elevate what we’re able to offer the community. Whether you’re here to race, dine or just explore, this center will be a year-round destination that welcomes everyone.”
The more than half-mile KTO Race Track will anchor the X Center. It’s a custom-built 5/8 mile outdoor track, featuring a one-of-a-kind electric race car exclusive to M1, according to the release. These proprietary vehicles were developed in partnership with Prefix Corp. The KTO track will be available for drivers 8 to 80 years old and will include a full pit area, driver’s lounge and classrooms for driver education and instruction.
The lower level will be home to the V-Zone, which will have eight racing simulators and four convertible golf and shooting simulators. The systems will allow for real-time competition, education and training. Players will be able to race against other drivers from around the world on virtual tracks in real time. The V-Zone will also host leagues and competitive racing.
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The main level of the X Center will have two custom-built slot car tracks, designed by Slot Mods. The space will also have a retail store and a multi-purpose space. The upper level will be home to The Apex Grille, a restaurant from Justin Dalenberg, CEO of Grand River Brewery. The restaurant will have dine-in service, along with an outdoor rooftop deck that overlooks the KTO Track.
The development will also include KTO garages to accommodate the cars. The garages will be scaled-down versions of the M1 Concourse private garages. Each garage will have a seating area, bathroom and kitchenette.
The X Center project is being led by Ken Van Tine of Inform Architecture with construction managed by Auch Construction of Pontiac, Mich.
Zlotoff said the project is about more than motorsports.
“It’s about innovation, engagement, and building a place that inspires curiosity and connection with a range of experiences with motorsports at its core,” Zlotoff said. “We want every visitor to feel like they’re part of something special, whether they’re behind the wheel, enjoying a meal or soaking in the energy of the place.”
The investment into the X Center follows the more than $200 million that has been put into M1 Concourse since it opened in 2016. The 87-acre property features a 28,000-square-foot event complex, a 1.5-mile performance track, 255 private garages and hosts many events throughout the year.
