Best Practices

Wrapping up a sale next to the car means better F&I results for Ford store

From left, Bird Kultgen Ford sales representative Drae Powell and marketing manager Rebecca Cantu pose at a "celebration lane" for vehicle deliveries at the Waco, Tex. dealership.
Bird Kultgen Ford conducts vehicle deliveries, including F&I discussions, in “celebration lanes,” demonstrated by Sales Representative Drae Powell and Marketing Manager Rebecca Cantu. (BIRD KULTGEN FORD)
May 09, 2025 04:05 PM

A Waco, Texas, Ford dealership is selling more finance and insurance products and improving customer satisfaction after redesigning the delivery process and moving the F&I conversation from the finance office “box” to the customer’s vehicle.

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