Hyundai said it will begin sales of its full portfolio of vehicles via the Amazon shopping platform in the U.S. January, enabling consumers to complete the full car-shopping and buying experience within a familiar digital environment.
A Hyundai spokesperson told Automotive News the program will begin with 18 dealers, with a broader rollout to follow in the second half of the year.
The move is part of a collaboration between Hyundai and Amazon to bring innovative experiences to consumers.
Hyundai Motor Co. CEO Jaehoon Chang said the partnership "unlocks incredible opportunities" for the automaker as it expands its lineup, grows the sales network and transitions to electrification.
Hyundai will be the first auto manufacturer to use Amazon's digital retailing tool to conduct the full end-to-end transaction.
The automaker emphasized that its dealers will continue to play a role in online sales. Hyundai's Amazon U.S. "store" will showcase the retailers' inventory, easily connecting them with in-market buyers. Consumers also will be able to search local in-stock cars and crossovers by preference, including model, trim color and features.
Payment and financing options will be available during checkout. Based on availability, the new vehicle will be delivered to the buyer or available for pickup at the local dealership.