The best-seller for the period, however, wasn’t a small SUV, but the Peugeot 208 followed by the Dacia Sandero, both small cars.
The small car segment’s poor sales for the period can be attributed to a slump in registrations for last year’s No. 2-selling small car, the Renault Clio, down 35 percent, and the Ford Fiesta, which saw sales halved. The Toyota Yaris also did badly, with sales down 31 percent.
Ford has struggled to sustain production of the Fiesta at its factory near Cologne, Germany, which has suffered stoppages this year on supply chain issues, leading the company to pause sales.
It’s possible that because of the limited supply of semiconductors Ford prioritized production of the higher-margin Puma small SUV, which starts at 27,400 euros in Germany, while the Fiesta starts at 18,100 euros.
Sales of the Puma did not suffer as much as the Fiesta in the first six months. Despite an 11 percent decline, the Puma still had recorded more than double the sales of the Fiesta.
This trend has been repeated across automakers.
“Amid a stretched supply chain, OEMs have focused on the more profitable models within their respective portfolios,” Tim Rokossa, head of research at Deutsche Bank, said in a note to investors.
Just as Puma sales climbed, so did those of Renault’s small SUV, the Captur, which overtook sales of the Clio in the same period. Meanwhile, Toyota’s newly launched Yaris Cross small SUV closed in on the Yaris with sales of 65,176, against 79,315.