SHANGHAI -- Mercedes-Benz has unveiled the first full-electric model from its Maybach ultraluxury subbrand, the EQS SUV, as Mercedes emphasizes sales of high-end models.
The Mercedes-Maybach EQS SUV debuts at the Shanghai auto show this week. China accounts for about half of all Maybach sales, Mercedes says.
The car is a reworked version of the Mercedes EQS SUV with more luxurious materials. It will join Maybach versions of the S-Class sedan and GLS large SUV.
"We are completely redefining the SUV luxury of the future," Mercedes CEO Ola Kallenius said in a statement.
Mercedes sold 23,400 Maybach models last year, up 41 percent from the year before. In the first quarter of this year, the group’s top-end segment, which includes AMG, Maybach and G-Class models, grew by 18 percent, reaching 91,800 units for the period. Overall group sales were up by just 3 percent.
The Maybach version of EQS SUV will be built alongside the regular EQS at Mercedes' U.S. plant in Vance, Alabama.
It has a redesigned grille that lays the subbrand’s signature vertical chrome-plated stripes over a solid black surface. A light strip runs above the grille the incorporates a chrome plate with the Maybach name across it.
The car is available with 21-inch or 22-inch alloy and forged wheels exclusive to the model. Two-tone paint scheme is standard. Mercedes did not announce prices.
The dashboard uses the EQS's three-screen layout, including one for the passenger, but overlays Maybach-specific start-up animations. The appearance of the screens can be customized with three display styles -- Discreet, Sporty, and Maybach. The surrounds for the instruments are in rose gold.