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AI-Driven Success: AURES Holdings sets sales record with machine learning

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Record numbers thanks to innovative drive: Sales figures in the AAA AUTO and Mototechna network soar to unprecedented heights since the beginning of this year. One important reason for this success is the deployment of generative artificial intelligence tools in sales, marketing and customer communication.
May 31, 2024 01:09 PM
Karolína Topolová a Petr Vaněček-m (1)
Successful tandem: Joint CEOs of AURES Holdings, Petr Vaněček and Karolína Topolová.

This has never happened before since the company’s history began back in 1992: From January to April 2024, i.e. in just four months, AURES Holdings sold over 35,000 vehicles through its network of AAA AUTO and Mototechna dealerships in the Czech Republic, in Slovakia and Poland. April 2024 in particular was the strongest month in terms of sales in the 32-years history of Europe’s largest independent used car dealer: The Prague-based company sold 9,463 vehicles just last month. Given the historically strong first quarter of 2024, it is no wonder that AURES has already sold a total of around 100,000 cars in the 12 months since the beginning of March 2024.

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