Robert Bosch reorganized its biggest business unit, Mobility Solutions, into Bosch Mobility to help the mega-supplier prepare for a future where the software-defined car rules the roads.
The move is expected to help Bosch, already the world's largest supplier based on revenue, to boost sales to 80 billion euros by 2029 from 52.6 billion euros last year.
One of the executives tasked with helping Bosch reach the target is Mathias Pillin, who Bosch Mobility CTO.
One of Pillin's specialties is software, which has been troublesome to many automakers as they have tried to turn their cars into computers on wheels.
The list of cars that have been stung by software issues includes the current Volkswagen Golf and Mercedes-Benz S-Class. Meanwhile anticipated full-electric models such as the Volvo EX90 and Polestar 3 sister SUVs are more than a year late to market because of software problems.