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What's the verdict

DT
By:
Diana T. Kurylko
April 10, 2000 05:00 AM

With billions of euros at stake on the success or failure of new models, the first few months after a launch can be a worrying time for auto executives. One thing they can count on is surprises. Like at Seat, for example, where marketers last year found that sales of the new Toledo were suffering because the trunk lid was too small.

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