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Hyundai, Kia focus on fleets

Hyundai has been using materials such as this pamphlet to encourage fleet managers to consider its newly launched Santa Fe medium SUV.
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By:
Jason Stein
March 20, 2006 05:00 AM
Looking for share

Hyundai and Kia want a greater percentage of sales from fleet business
 Fleet sales ’05Fleet target (yr)
 
Kia0%20% 2009
Hyundai8%12% 2008
   
Source: Hyundai-Kia

GENEVA – As part of a strategy to nearly double European sales before the end of the decade, Hyundai and Kia want to significantly increase their share of fleet sales.

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