Alejandro Mesonero-Romanos, who is currently design director at Renault Samsung Motors, will become design chief at Volkswagen Group's Seat brand, VW said on Friday.
Mesonero-Romanos, 34, succeeds Luc Donckerwolke, who moves to a new role as VW Group's head of advanced design, reporting directly to VW Group Design Chief Walter de Silva.
Both appointments take effect Aug. 1.
Mesonero-Romanos is a Spanish native and graduate of the Royal College of Art in London. He previously worked for VW Group between 1995 and 2001.