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How Europe's decline has changed Fiat CEO Marchionne's priorities

Fiat CEO Sergio Marchionne: "[Europe] is the biggest drain on our resources both in terms of earnings and in terms of commitment going forward." (Todd Rosenberg)
LC
By:
Luca Ciferri
November 15, 2012 05:00 AM
Automotive News Europe print issue

This story is from Automotive News Europe's latest print issue. Our print publications provide in-depth coverage of the OEM, supplier and car retailing in Europe. They are available in print and digital formats. Click here for more on Automotive News Europe in print

The European downturn has reversed Fiat-Chrysler CEO Sergio Marchionne's priorities. Instead of trying to get enough cash together for a full takeover of Chrysler Group, Marchionne must use the company's money to fix Fiat's European operations, which aren't expected to reach breakeven until 2015 at the earliest. Marchionne has high expectations for the Jeep brand, which he wants to make a global powerhouse. He is worried that European automakers will face massive challenges unless there is an EU-driven reduction in carmaking capacity. The 60-year-old executive discussed these issues and more during an interview at his Turin office with Automotive News Europe Editor-in-Chief Luca Ciferri.

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