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BMW studies China for hints on global trends

BMW will aim the X1 at people in their mid-30s to early 40s.
May 01, 2013 05:00 AM

SHANGHAI – BMW is studying ways to meet the fast-changing demands of its customers in China to better serve the world's largest auto market and to determine whether trends there – such as tele-dining and a heavy reliance on voice messaging – will expand globally.

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