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Porsche sales boss expects China will be brand's No. 1 market

(Bloomberg)
January 08, 2014 05:00 AM

The United States' reign as Porsche's single largest market could end this year. China is poised to push the United States to No. 2, and if doesn't happen in 2014 it will definitely take place in 2015, predicts Porsche head of sales and marketing Bernhard Maier. The former BMW and Jaguar Land Rover executive, who joined Porsche in 2001, also told Automotive News Europe Editor Luca Ciferri how Porsche will remain the world's most profitable automaker and why it won't add a model below the Cayman or Macan.

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