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Geneva Auto Show

PSA boss Tavares wants DS to become stand-alone brand

The DS3 subcompact, pictured, is a strong seller for Citroen.
LC
By:
Luca Ciferri
March 04, 2014 05:00 AM

GENEVA -- Incoming PSA/Peugeot-Citroen CEO Carlos Tavares wants the company's upscale Citroen DS product line to become a stand-alone brand.

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