The C4 Cactus has been a sales winner. Citroen has sold 90,000 C4 Cactus models since its debut last year and the car was awarded the World Car Design of the Year at the New York auto show in April. Citroen CEO Linda Jackson wants to channel the quirky compact hatchback’s success into the rest of the brand’s lineup. Jackson explained how in an interview with Automotive News Europe Correspondent Nick Gibbs.
What would stop you from making a compact SUV based on the Aircross concept vehicle?
I would like an SUV in the lineup. We used the concept to show we can take the spirit of the C4 Cactus and put it in any segment.
What other segment lends itself to “Cactus-ization?”
Any segment. The C4 Cactus’ spirit is about three things: design, where you immediately recognize it’s a Citroen; comfort; and useful technology. It’s not about making a small, medium and large Cactus, we’re taking the spirit and adapting it. That’s why we were so keen on doing the Aircross concept. That showed we can put that spirit in an SUV. Then we can move into a sedan, a small sedan, a hatchback or whatever it may be and that is what we will do.