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Citroen CEO Jackson explains how quirky C4 Cactus is changing brand's 'spirit'

Linda Jackson: "We can take the spirit of the C4 Cactus and put it in any segment."
August 06, 2015 05:00 AM

The C4 Cactus has been a sales winner. Citroen has sold 90,000 C4 Cactus models since its debut last year and the car was awarded the World Car Design of the Year at the New York auto show in April. Citroen CEO Linda Jackson wants to channel the quirky compact hatchback’s success into the rest of the brand’s lineup. Jackson explained how in an interview with Automotive News Europe Correspondent Nick Gibbs.

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