How GM's 'shampoo princess' is restoring Opel's image

Mueller ignored her father and joined Opel to help turn around a brand "rich in tradition."

February 04, 2016 05:00 AM

With Opel posting rising car sales last year and set to break even this year after years of heavy losses, the full story of how General Motors' European division managed to reverse its fortunes would not be complete without mentioning the pivotal role played by one executive: marketing chief Tina Mueller.

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Finance Insurance

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GM Financial alleges Pa. dealership owes it more than $37 million for vehicles sold out of trust

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