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November 18, 2016 12:00 AM

VW will cut 30,000 jobs to revive core brand

Andreas Cremer and Jan Schwartz
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    WOLFSBURG -- Volkswagen Group and its powerful labor unions agreed to cut 30,000 jobs at the core VW brand in exchange for avoiding forced redundancies in Germany until 2025, a compromise that leaves the carmaker's profitability still lagging rivals.

    The turnaround plan announced on Friday will lead to 3.7 billion euros ($3.9 billion) in annual efficiency gains and lift the VW brand's operating margin to 4 percent by 2020, from an expected 2 percent this year.

    That target remains below rival European carmakers such as Renault and PSA Group, which are targeting an operating margin of 6 percent in 2021.

    VW brand CEO Herbert Diess said the automaker will also invest 3.5 billion euros to transform the brand and its German plants. The aim is to make VW's German factories 25 percent more productive, he said at a news conference on Friday.

    "Without this agreement, the brand and its employees would have faced rather dire straits," Diess said.

    Increased savings

    VW Group is trying to increase savings at its biggest business in its home base of Germany, where its costs are high.

    It must also find billions of euros to pay fines and settlements stemming from its emissions-cheating scandal as well as fund a strategic shift toward electric, connected and self-driving cars.

    VW's labor leaders said management had agreed to avoid forced redundancies in Germany until 2025, a step that clears the path to cutting 23,000 jobs via buyouts, early retirements and by reducing part-time staff.

    Jobs will also be cut in North America, Brazil and Argentina, VW said, without being more specific. About 114,000 employees work for VW brand in Germany. The company employs 624,000 people globally.

    Electric cars

    Labor leaders agreed to the cuts in exchange for a management pledge to create 9,000 new jobs in the area of electric cars, mainly at factories in Germany.

    Analysts and investors nonetheless welcomed the deal, sending the share more than 2 percent higher to the top of the German blue-chip DAX index in early Frankfurt trading.

    Hedge fund TCI, which has been critical of VW management, said it looked like a good deal all round provided it could be made to stick.

    "As long as they are net savings -- the savings are not given back by increased costs elsewhere in the organization," said TCI partner Ben Walker. "They've just to deliver now. It's easy to talk. They now have to deliver and execute," he added.

    Labor leaders were pleased with the outcome.

    "The most important message is the jobs of the core workforce is secure," said Volkswagen's powerful works council chief, Bernd Osterloh.

    "We have agreed that forced redundancies are ruled out until end 2025. When I see what is going on at other companies, this is a big success in difficult times," Osterloh said.

    Volkswagen will build electric cars at its factories in Zwickau, Wolfsburg and Dresden. Electric motors will be built in Kassel, and VW will start battery cell production and development in Salzgitter.

    Volkswagen will also build battery packs for electric and hybrid cars at its plant in Brunswick, the company said.

    Automotive News Europe contributed to this report

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