Seat's de Meo wants to build on Spanish brand's strengths

Seat CEO Luca de Meo needed just 18 months to turn the chronic money-losing Spanish brand into a profit maker for parent Volkswagen Group. He wants to make achieving positive financial results a habit at Seat. The Italian executive, who has also held top jobs at Fiat and Audi, discussed Seat's strengths and weaknesses and outlined its future role within the VW Group with Automotive News Europe Associate Publisher and Editor Luca Ciferri.