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Mercedes will cut costs to fund EVs; may not meet margin target

Daimler will launch the electric EQ-C SUV based on the Generation EQ concept, shown, in 2019.
September 11, 2017 05:00 AM

FRANKFURT -- Mercedes-Benz Cars said the upcoming launch of its EQ electric vehicle family could mean it may not meet its profit margin target in the midterm. The automaker said it will launch a 4-billion-euro cost-cutting program to counteract the expected pressure on earnings.

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