BMW is working to make sure that fitting battery cells into future models does not force it to compromise on its design. To achieve this goal, BMW Group r&d boss Klaus Froehlich said that the battery cells the automaker will use in its future full-electric and plug-in hybrid sedans and coupes will not be as tall as the cells that it will use in its electrified SUVs. SUVs usually ride higher than sedans and coupes so they can better accommodate taller battery cells, Froehlich said.