Seat boss outlines how Cupra will rev up brand's profits

Seat President Luca de Meo had a hunch that the Spanish brand's Cupra trim line had the power to be more. This was confirmed when Cupra versions accounted for 10 percent of Seat's sales in Germany, Europe's biggest market. Cupra is now a stand-alone subbrand that will soon have seven models in its lineup. De Meo expects Cupra models to account for 10 percent of Seat's sales within four years. He explained why in an interview with Automotive News Europe Associate Publisher and Editor Luca Ciferri.