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Toyota tightens grip as Europe's No. 1 Asian brand despite Nissan, Hyundai challenges

Toyota has extended its lead over its Asian rivals in Europe because of hot-selling models such as the Yaris.
November 07, 2018 05:00 AM

Overtaking Toyota to become the top-selling Asian automaker in Europe has long been the aim of Nissan and Hyundai. Reaching that goal, however, has become a lot tougher as Toyota finds its stride with new models and its hybrid offerings.

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