Bentley boss foresees steady, strong profits as brand reset takes hold

Bentley’s 2021 global sales reached a new all-time high of 14,659 vehicles, helping profits soar. The 103-year-old brand followed that with a healthy first quarter in which its average revenue per car rose to 212,000 euros from 184,000 euros during the same period last year. Bentley CEO Adrian Hallmark told Automotive News Europe Correspondent Nick Gibbs why his strategy of being hyper vigilant on production costs while keeping the range as up-to-date as possible should ensure long-term profit stability even during market dips.