NAME: Adrian Hallmark
TITLE: Bentley Chairman and CEO
AGE: 57
MAIN CHALLENGE: Preparing Bentley to launch its first electric car as early as 2025.
Adrian Hallmark has had a tough time since returning to Bentley as CEO in February 2018 after 13 years away from the UK luxury brand, seven of which were spent at Jaguar Land Rover. Lengthy delays launching three key models -- the Continental GT coupe and convertible, and Flying Spur sedan -- pushed the brand to a rare loss last year as dealers were deprived of cars to sell. Bentley returned to profit in the first six months, leaving Hallmark confident about a strong 2019 and an even better 2020. This will provide him with momentum as he starts to prepare the brand's longtime base in Crewe, England, to add production of Bentley's first electric car. Hallmark spoke with Automotive News Europe Correspondent Nick Gibbs.
