How BMW took command of the midsize premium segment

BMW 3 Series Arc 2024 — BMW's face-lifted 3 Series (shown) has built a commanding lead over the Audi A4 and Mercedes C-Class in the midsize segment. (BMW)

October 01, 2024 03:00 AM

BMW has dominated the midsize premium category in Europe so far in 2024 as Mercedes-Benz’s C-Class suffered a significant sales drop and Audi is in the process of reducing its offerings in the segment.

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