BMW cars underpinned by the company's Neue Klasse (New Class) electric platform will be "as profitable as vehicles with state-of-the-art combustion engines," CEO Oliver Zipse said.
BMW cars underpinned by the company's Neue Klasse (New Class) electric platform will be "as profitable as vehicles with state-of-the-art combustion engines," CEO Oliver Zipse said.
Stellantis design chief Ralph Gilles said the diminished brand is “ripe for a new chapter.”