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Automakers

BMW missing out on China's karaoke fans signals digital car gap

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A video game on the touch screen in an Xpeng P7 electric vehicle in New York. (Bloomberg)
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By:
Bloomberg
October 11, 2021 11:03 AM

BMW rarely has to answer this question in Western showrooms, but it’s becoming increasingly important for selling cars in China: Can I sing karaoke in this automobile?

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