BMW is avoiding Tesla's price war in China, Zipse says

BMW Zipse at annual press conf. 2023 — Oliver Zipse: “The fastest growth in the Chinese market is in the base segment. Unlike here in the Western world, where it's exactly the other way around.” (BMW)

May 08, 2023 08:12 AM

BMW is confident it can stay strong in China, its biggest market, because its premium status is less challenged by local rivals than those in volume segments, CEO Oliver Zipse said.

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