BYD exec promises 'big changes' in Europe to offset stumbles

BYD Stella Li Arc 2024 — “If BYD wants to be one of the top auto brands globally, then we need to do this,” Executive Vice President Stella Li said about the company taking direct control of its sales and distribution in key markets. (BLOOMBERG)

Douglas A. Bolduc

Burkhard Riering

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October 14, 2024 03:50 PM

PARIS – BYD's top executive for Europe has mixed feelings about how the Chinese automaker has performed in the region this year.

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