China’s top-selling automaker BYD’s unveiling of its long-awaited rival to Tesla’s Model Y — the Sea Lion 07 — led a slew of new vehicle launches at this year’s Auto Guangzhou, one of the country’s biggest annual car events.
Crowds flocked to the Guangzhou International Automobile Exhibition — which started Nov. 17 and runs until Nov. 26 — to see new offerings from electric vehicle makers like Li Auto and Volkswagen Group’s new China partner Xpeng.
SUV and multi-purpose vehicles dominated the display booths as automakers seek to appeal to a new generation of tech-savvy, environmentally conscious drivers.
While the world’s biggest auto and EV market may not be as hot as it was 12 months ago, the year-end push to grab headlines and boost sales to hit annual delivery targets is in full flow.