Care by Volvo poised to gain ground in Germany

Volvo’s subscription-based alternative to vehicle ownership, Care by Volvo, is poised to gain ground in Germany this year after making key changes in 2019.

“If you want, you can return your car after three months, or just do a 30-day trial, without any sort of hassle. That is how much we trust the program.” said Lex Kerssemakers, a longtime top Volvo executive who was named the automaker’s first head of direct consumer business last March.