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Automakers

Clay models stay relevant in era of virtual reality and 3D modeling

Ferrari designers used CAD and physical models to create the SP1 Monza supercar. "There’s a continuous loop between virtual and physical," said Ferrari design chief Flavio Manzoni (left, leaning over the car).
AM
By:
Andrea Malan
July 09, 2019 10:39 AM

Digital imaging, virtual reality and 3D modeling have improved in the past decade, but most designers and decision-makers are unprepared to approve new designs without physical models.

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