COVID crisis holds peril, but also promise, for Lynk & CO's European debut

“What we see is that people are more open for a membership, as they realize how volatile the world is,” said Lynk & CO CEO Alain Visser. The brand is offering a monthly membership as well as conventional retail sales.

January 08, 2021 08:40 AM

Lynk & CO is taking an unconventional route to break into Europe, by promoting a month-to-month membership model that encourages sharing and relying solely on social media and events to build brand recognition.

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