Factory strategist Zipse offers BMW a bold way forward

As CEO effective Aug. 16, Oliver Zipse will direct BMW Group as it navigates the auto industry's transition to electrified and autonomous vehicles. (AUTOMOTIVE NEWS ILLUSTRATION)

July 22, 2019 10:19 AM

OXFORD, England — This month, before Oliver Zipse knew that he would be named CEO of BMW Group, he gave an impassioned talk here to the media about the best way forward into electric vehicles and automotive mass production.

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