Florence, ITALY -- Ferrari has already sold out its entire 599-unit run of the new Daytona SP3, which is the third member of its exclusive Icona family.
The 2-million-euro ($2.26 million) two-seat targa's production run is up from a combined 499 units for its two siblings, the Monza SP1 and SP2, which have a more limited appeal because they do not have a traditional windshield, preventing them from being homologated out of Europe.
Ferrari marketing and sales boss Enrico Galliera said that all 499 owners of the Monzas decided to also buy the Daytona SP3. The other 100 Daytona SP3s were sold to a "select" group of Ferrari collectors, Galliera added.
About 300 Ferrari collectors had a private preview of the Daytona SP3 here from Nov 15- 19.
The deals were done before the car's public unveiling on Saturday.
Ferrari Chief Technology Officer Michael Leiters said that to make the Daytona SP3 as pure as possible it was fitted with the company's most powerful, normally aspirated V-12 ever, an 829-hp (840-cv or metric hp) engine that reaches 9,500 rpm and delivers 697 newton meters of torque.
Galliera said that Icona models are modern interpretations -- not remakes -- of iconic models from the past.
For the Monzas, Ferrari chose to create something based on the two-seat racing Barchettas of the 1950s and 1960s.
Ferrari's designers and engineers then researched what were the most iconic models with that body style from that era.