China's Great Wall, one of the country's six largest automakers, has entered a strategic partnership with Europe's largest car dealer group, Emil Frey, to distribute the Ora and Wey brands.
The automaker announced its move into Europe at the IAA in Munich last year and has since been preparing its entry into Germany, its first market in Europe.
Sales of the full-electric Ora Funky Cat compact are scheduled to start in Germany in the fourth quarter.
Great Wall's premium brand, Wey, is also set to launch in Germany, where Emil Frey will introduce the Coffee 01 plug-in hybrid SUV.