How Fiesta, Polo, Clio are losing out to SUVs, crossovers

Ford Fiesta front 2021 — The Ford Fiesta (shown) has fallen to ninth place in the small car segment, and Ford plans to discontinue the model to focus on higher-margin SUVs.

December 08, 2022 05:00 AM

Ford Motor’s announcement in October that it would discontinue the Fiesta small car next year is the most dramatic sign yet of difficulties facing a segment that once defined Europe’s car market but now is facing a cost crisis.

Featured Stories

U.S. tariffs on imported vehicles are in effect, with parts duties following soon

What vehicle parts are now subjected to tariffs? Powertrain, suspension, safety and more

MSRP and dealers and finance, oh my! Why tariff price impacts may vary

Here’s our list of the 2025 Top 150 dealership groups

Latest News

Stellantis laying off nearly 1,000 workers in U.S. as tariffs pause production at some plants in Canada, Mexico

Daily 5 report for April 3: Stocks crash, job cuts emerge, costs rise as tariff chaos begins

Infiniti indefinitely stops crossover production in Mexico, citing Trump tariffs

Audi holding all vehicles delivered to U.S. ports after April 2

Staying current is easy with newsletters delivered straight to your inbox.

See More in Automakers

U.S. senators seek to rein in Trump tariff authority

Europe reacts as Trump’s 25% auto tariffs take effect

What vehicle parts are now subjected to tariffs? Powertrain, suspension, safety and more

Hyundai 2nd-gen Nexo hydrogen fuel cell crossover gets big boost in power, range, styling

Staying current is easy with newsletters delivered straight to your inbox.