Automakers

How Fiesta, Polo, Clio are losing out to SUVs, crossovers

Ford Fiesta front 2021
The Ford Fiesta (shown) has fallen to ninth place in the small car segment, and Ford plans to discontinue the model to focus on higher-margin SUVs.
December 08, 2022 05:00 AM

Ford Motor’s announcement in October that it would discontinue the Fiesta small car next year is the most dramatic sign yet of difficulties facing a segment that once defined Europe’s car market but now is facing a cost crisis.

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