How Fiesta, Polo, Clio are losing out to SUVs, crossovers

Ford Fiesta front 2021 — The Ford Fiesta (shown) has fallen to ninth place in the small car segment, and Ford plans to discontinue the model to focus on higher-margin SUVs.

December 08, 2022 05:00 AM

Ford Motor’s announcement in October that it would discontinue the Fiesta small car next year is the most dramatic sign yet of difficulties facing a segment that once defined Europe’s car market but now is facing a cost crisis.

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