Why Volvo's game-changing design move could signal a new trend

Volvo CEO Jim Rowan at the debut of the EX90 in November 2022 — Volvo CEO Jim Rowan (shown) said incoming design boss Jeremy Offer will bring award-winning knowledge of industrial design and the ability to multitask. (Bloomberg)

Douglas A. Bolduc

February 25, 2023 08:45 AM

Volvo Cars' decision to pick an executive to lead its design team who has no experience at a traditional automaker could become a new industry trend.

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