Hyundai on track for record sales, Europe boss says

Hyundai Europe CEO Michael Cole has the automaker chasing a sales level not seen since before the pandemic. He is "absolutely confident" the brand can surpass its European sales best of 562,386 set in 2019. Cole refuses to sacrifice margins to reach the goal by directing large volumes toward the short-term rental and fleet channels. He said Hyundai’s emphasis will continue to be on the higher margin private customer sales channel. He outlined Hyundai’s plans in an interview with Automotive News Europe Correspondent Andrea Malan.