Automakers

Hyundai turns to new hybrid tech to power growth amid slowdown in EV demand

Hyundai CEO Jaehoon Chang at company annual Investor Day Arc 24
Hyundai CEO Jaehoon Chang is pictured at the company’s annual Investor Day on Aug. 28 (Screen grab from online briefing)
August 28, 2024 06:55 AM

SEOUL – Citing “the recent slowdown” in electric-vehicle demand, Hyundai will lean heavily into hybrids by introducing two new gasoline-electric drivetrains, doubling the number of hybrid offerings worldwide and introducing the technology across the Genesis brand.

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